Toko Hero was founded as Kongsi Toko Hero by Mr Putu Rabin and Mr Budhi Laksana in 1964 in the center of Denpasar City as a retailer of all kinds of goods. Over time, Toko Hero focused its business in automotive industry, especially in motorcycles, tyres and oil lubricants. Eventually, Toko Hero was entrusted by producers as distributors for Bali and the adjascent regions.
Toko Hero expanded itself into a number of Perseroan Terbatas. One being PT HEROINTI NUSA, entrusted by PT. Astra International, Tbk - Honda Sales Operation as Honda motorcycle dealer and PT CENTRALHERO MANUNGGAL as distributor of motorcycle oil lubricants by PT Federal Karyatama (now PT ExxonMobil Lubricants Indonesia). On June of 2019, Toko Hero officially established a branch office in Mataram, Lombok as commitment to develop the distribution for Lombok and Sumbawa. In 2020, Kongsi Toko Hero was established as a Perseroan Terbatas, PT TOKOHERO BALINUSA, and was followed in December 2020 with the opening of distribution center in the city of Bima, Sumbawa, to strengthen the distribution in the Nusa Tenggara Barat region. Toko Hero is committed to never forget the history and spirit of the founders by preserving the iconic name of Toko Hero. Our journey since 1964 with all the challenges and obstacles has made us stronger without forgetting our history. Because history has tempered us into Humans with BAKTI.
To become a trusted distributor of high-quality automotive products with the widest distribution network in Bali, NTB, and NTT within the next 5 years (2027).
Expand new networks
Manage existing networks.
Grow and expand the network with a horizontal-vertical concept.
Implement the concept of Service Excellence.
Develop high-quality and professional human resources.
Establish a strong and accurate accounting system.
Develop a fully advanced distribution system.
Establish a dynamic marketing system.
Implement the culture of Transparency, Measurable, Consistent (The Hero Way).
Budaya yang kuat (Strong culture)
Aktivitas terarah (Clearly directed activities)
Komitmen terhadap proses (Committed to the process)
Tanggung jawab terhadap jabatan (Responsibility to the job position)
Integritas dijunjung tinggi (Highly valued integrity)